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Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website luma-play.com or play any of our published games (collectively referred to as “Services”).

By using our Services, you agree to the terms outlined in this Privacy Policy.

Who We Are

Luma Play is an independent game development studio based in Germany. We develop and publish puzzle and casual games for mobile and desktop platforms.

If you have questions about your data, please contact:

Email: team@luma-play.com
Website: www.luma-play.com

What Data We Collect

a) When You Contact Us

If you send us an email or contact form message:

  • Name (if provided)
  • Email address
  • Message content

Purpose: To respond to your request.
Retention: Until your request is resolved.

b) When You Download or Play Our Games

Our games are distributed via platforms such as:

  • Google Play Store
  • Apple App Store

We do not collect personal data ourselves during gameplay. However, these platforms may collect personal information. Please refer to their respective privacy policies:

In-App Purchases

If you make a purchase in one of our games, the transaction is handled by the platform provider (e.g., Google, Apple). We do not receive or store any payment information.

Advertising and Analytics

Some of our games may include ads (e.g., via Google AdMob or Unity Ads) and basic analytics (e.g., player progress tracking). These third-party services may collect:

  • IP address
  • Device ID
  • Interaction data (e.g., ad views, clicks)

We only use such services to improve game experience and support monetization. Each service has its own privacy policy:

You will be asked for consent where required (e.g., under GDPR or Google’s User Messaging Platform).

Cookies

We do not use cookies on our website. We also do not use third-party trackers or analytics on the website at this time.

Your Rights (GDPR)

If you are located in the European Union, you have the right to:

  • Access your personal data
  • Correct or delete your data
  • Object to processing or restrict it
  • Withdraw consent at any time

To exercise your rights, contact us at: team@luma-play.com

Data Retention

We keep your data only as long as needed for the purposes listed above. Contact data may be retained for up to 6 months after the last communication.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our services or legal requirements. The latest version is always available at www.luma-play.com/privacy

Complaints

If you believe your rights have been violated, you may contact your local data protection authority. In Germany, this is the Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI).